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Personal Branding Blueprint

Step by Step Guide to Building Your Personal Brand, Become More Influential and Win More Clients

If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined, and high-quality social media presence.

To stand out you need to understand your target audience.

The Personal Branding Blueprint is the one-stop-shop for everything you will need to know to own a successful personal brand.

This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it.

About Your Coach

Cheryl Hartley, Owner - Laughing Apothecary

My Experience

I'm a Certified Cannabis Health Coach, wasp attack survivor, wife and niche marketing specialist who founded the Laughing Apothecary to make it easy for people to buy life-changing Hemp CBD and other natural remedies.

My Skills

I love it when seemingly complex things become super simple and fun. My wicked sense of humor and keen intuition gives voice and understanding to what's NOT being said, but what needs to become known in order to grow.

Although I was born nearly deaf, and rely on my super-dog to "hear" for me, I don't miss much!

If you have questions, and want to chat, find a time on my calendar that works for you, and let me know how I can help.

Things You Will Learn In This Guide

What exactly a personal brand is and why it is so important to your online success

How to understand yourself to better create a brand that reflects who you really are

Information on what to look for when defining your target audience & how to give them what they want

Deciding what you have to offer your audience

Methods to help your audience trust you

Why you need to be authentic

The keys to consistent branding

Information on the benefits of different platforms

The top secrets to deciding which media will be right for you

The kinds of content strategies you should aim for

How to get your audience to believe you are an authoritative voice and expert in your industry

The smallest details that often get overlooked will make you seem unprofessional

The down low: total followers vs total engagement

Helpful reminders to ensure that you are reaching your target audience

The keys to connecting with your audience

Ideas to create a network

The most important analytics to look out for

How to use analytics to grow your brand

The biggest overlooked tip: building a community

Top tricks to carry your digital brand offline

Ways to incorporate your brand into your everyday life to improve credibility

Reminders that you should be monitoring your progress

Successful brand examples

Gentle prompts that will help you become a better brand, once you invest the time in defining it

And so much more!

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